We all know that video is the not so new “it” thing when it comes to marketing, especially in the age of TikTok.
But it can be hard to come up the content. The list below can get your started.
Educational and Informative:
- Commercial Real Estate 101: Cover the basics of commercial real estate, explaining different property types (office, retail, industrial, multifamily), lease structures, and investment strategies. Use visuals like charts and graphs to simplify complex concepts.
- Market Updates: Provide regular updates on the local commercial real estate market, including trends in vacancy rates, rental rates, and property sales. Incorporate on-location footage and interviews with local experts to add depth.
- Property Tours: Showcase interesting commercial properties available for lease or sale. Highlight key features, amenities, and location advantages through video walkthroughs.
- Lease Negotiation Tips: Offer practical advice to tenants and landlords on how to negotiate favorable lease terms. Role-play scenarios or use animations to illustrate key points.
- Investment Property Analysis: Demonstrate how to analyze the potential profitability of a commercial property investment. Utilize spreadsheets and financial models to make the information visually engaging.
- Due Diligence Deep Dive: Explain the importance of thorough due diligence when buying or leasing commercial property. Provide a checklist of essential steps and potential red flags to watch out for.
- Technology in Commercial Real Estate: Explore how technology is transforming the industry, from virtual property tours to smart building management systems. Include demos of relevant proptech tools.
- Sustainability and Green Building: Discuss the growing importance of sustainability in commercial real estate. Showcase examples of green building practices and their benefits.
- Legal and Regulatory Considerations: Explain key legal and regulatory issues relevant to commercial real estate transactions. Interview attorneys or industry experts to provide insights.
- Career Paths in Commercial Real Estate: Highlight various career options within the industry, such as brokerage, property management, development, and investment. Interview professionals in different roles to share their experiences.
Entertaining and Engaging:
- “Day in the Life” Vlogs: Follow a commercial real estate professional for a day, capturing their interactions with clients, property showings, and negotiations.
- Behind-the-Scenes Tours: Offer exclusive access to construction sites, property renovations, or major development projects. Time-lapse videos can be particularly effective for this.
- Client Success Stories: Interview satisfied clients who have successfully leased, purchased, or sold commercial properties with your assistance.
- “Mythbusting” Videos: Address common misconceptions about commercial real estate investing or leasing. Use humor and visuals to debunk myths and provide accurate information.
- Q&A Sessions: Host live Q&A sessions where viewers can ask questions about commercial real estate topics. This fosters engagement and builds community.
- Local Market Spotlights: Showcase unique neighborhoods or commercial districts in your area. Include interviews with local business owners and community leaders.
- “Before and After” Transformations: Document the process of renovating or repurposing a commercial property. This can be visually appealing and inspiring.
- Industry Event Coverage: Attend and film industry conferences, trade shows, and networking events. Share highlights and key takeaways with your audience.
- Collaborations with Other Professionals: Partner with architects, interior designers, contractors, or other experts to create informative and engaging content.
- Humorous Skits or Parodies: Inject some humor into your video blog with lighthearted skits or parodies related to commercial real estate.
Remember that video allows you to showcase your personality, passion, and expertise in a way that written content cannot. Use high-quality visuals, clear audio, and concise editing to keep viewers engaged.
